Last week President Barack Obama launched My Brother’s Keeper – a new initiative to help young boys and men of color to get ahead. Across the country communities are partnering with local businesses and foundations to connect young boys and young men with mentoring and support networks, providing them with the skills they will need to go to college, get a job and climb their way up into the middle class.

How the President is Taking Action

He’s announced a new initiative with leading foundations and businesses that will take a collaborative, multi-disciplinary approach to build ladders of opportunity and unlock the full potential of boys and young men of color — and they’re getting to work immediately.

He signed a Presidential Memorandum establishing the My Brother’s Keeper Task Force to help determine which public and private efforts are working, how the Federal government can support those efforts, and how we can get more folks involved in those efforts across the board.

Source: Whitehouse.gov

Powerful message from POTUS today. Lets make sure all of our young people have better opportunities & make better choices. #MyBrothersKeeper — Kevin Johnson (@KJ_MayorJohnson) February 27, 2014

Mayor Kevin Johnson served as a witness to the induction of the My Brothers Keeper initiative and was welcomed with open arms!

How are you going to help put disadvantaged young kids in our communities back on track?