SACRAMENTO, Calif — For the first time, Disney theme parks are including a Black Santa Claus in Christmas celebrations in it’s 66-year history.
But, that’s not all. Major retailers across the U.S. are also diversifying their pool of Santas to be more inclusive and spread holiday cheer. That includes Old Navy, Macy’s, and shopping malls.
Even though the Black Santa movement might be new to some people, it’s been a holiday tradition for years in Black communities. For many, Black Santa signifies more than representation.